Texas A&M International University Shines at National Digital Marketing Awards

News Summary

Texas A&M International University (TAMIU) celebrated a significant achievement by winning seven national awards at the 12th Annual Education Digital Marketing Awards. This recognition reflects the innovative work and dedication of TAMIU’s Office of Public Relations, Marketing and Information Services. With over 1,000 entries from educational institutions across the U.S., the awards underscore TAMIU’s commitment to creative engagement and community connections.

Texas A&M International University Shines at National Digital Marketing Awards

In an exciting turn of events, Texas A&M International University (TAMIU) has proven once again that it’s a force to be reckoned with in the world of educational marketing. On July 31, 2023, the university’s Office of Public Relations, Marketing and Information Services (PRMIS) bagged a staggering seven national awards at the prestigious 12th Annual Education Digital Marketing Awards. This competition celebrates the best of the best when it comes to innovation and excellence in educational digital marketing.

A National Stage for Recognition

The Education Digital Marketing Awards is no small feat, with more than 1,000 entries from colleges, universities, and secondary schools across the United States vying for accolades. This year, a panel composed of seasoned education marketers and advertising professionals took on the challenging task of evaluating the entries. With so many participants, TAMIU’s achievements truly stand out and reflect the hard work and creativity of its team.

A Proud Moment for TAMIU

Steve Harmon, the Director of PRMIS, expressed his delight over the awards, stating that they are a testament to the team’s creativity, drive, innovation, passion, and teamwork. He emphasized that the awards affirm their ongoing efforts to find fresh and engaging ways to communicate the university’s mission and stories across various platforms.

Creative Campaigns that Made Waves

Among the standout campaigns recognized at the awards were two particularly fun and unique initiatives. The “Release the Quacken” campaign celebrated the university’s enrollment growth in a quirky fashion by filling the campus with rubber ducks. Talk about making a splash! The “Dusty’s Glow-Up” campaign was another highlight, introducing the university’s new mascot to students and the broader community.

Encouraging Community Engagement

Harmon noted with pride that the team’s energetic efforts have contributed significantly to positive engagement, recruitment, retention, and even community perception of TAMIU. He pointed out that being acknowledged among national peers comes with a sense of honor and accomplishment.

The Importance of Innovation

Innovation is the name of the game in today’s fast-paced digital landscape. Harmon stressed the importance of consistently raising the creative bar in their marketing strategies. TAMIU is not content resting on its laurels; the university aims to keep seeking new ways to engage with its audience and tell its story compellingly.

A History of Accomplishments

This recognition is not TAMIU’s first rodeo. The university has previously earned accolades from various regional, state, national, and international competitions. These achievements not only highlight the team’s past efforts but also serve as motivation for continuous improvement and growth.

Teamwork Makes the Dream Work

Leading the charge within PRMIS is a talented team that collaborates closely with Harmon. While the specifics of the other team members weren’t disclosed, it’s clear that their combined efforts played a pivotal role in achieving this distinguished recognition.

Conclusion: Looking Ahead

With these recent accolades, Texas A&M International University has set a remarkable benchmark in educational digital marketing. As they move forward, it’ll be exciting to see how TAMIU continues to innovate and engage, marking its place on the national stage. For a university that knows how to combine creativity with purpose, the best may be yet to come!

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• Texas A&M International University
• Education Digital Marketing Awards
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