Exciting Changes in Laurens: New Signage and Branding Updates!

Exciting Changes in Laurens: New Signage and Branding Updates!

Have you noticed something different around Laurens? The town is buzzing with news about the fresh changes making their way through the cityscape. One of the noticeable transformations is the eye-catching Laurens sign at the fountain behind City Hall, which has received a fabulous update. But it’s not just that sign; it’s part of a much larger initiative to revamp directional signage all around town. The changes are sure to brighten up your stroll through the heart of Laurens!

New Look, New Feel!

So, what’s the big deal? Well, the coloring of the signage has shifted from a familiar green to a beautiful indigo blue, and the iconic ‘L’ in Laurens is now showcased in a clear, bold font rather than the previous cursive style. Mayor Nathan Senn shared his thoughts on this refreshing update, saying, “The original branding was established in 2014. We wanted something consistent with who we are as a city and what we’re trying to portray.” The new design harmonizes with the classic feel of the town while reflecting South Carolina’s rich history. Isn’t that a nice touch?

Community Feedback

While some residents may feel nostalgic for the previous branding, the updates have been mostly met with enthusiasm. Mayor Senn mentioned, “We’ve received nothing but positive feedback, and the consistency is what we’re looking for. When you see that color and that font, you know it’s a city-led initiative.” It certainly seems as though the community is embracing this new identity!

Main Street Laurens Stays Classic

For those who still have a soft spot for the old branding, don’t fret! The nonprofit organization, Main Street Laurens, will continue using the original design for the time being. The city aims to create a distinct identity that stands apart not just from Main Street Laurens but also from the green branding of the local school district. How exciting it is to see Laurens establishing its unique visual footprint!

More Changes on the Way

But wait, there’s more! This isn’t the final act in Laurens’ signage transformation. The city plans to install even more signage in the coming months. The spotlight will be on the monument sign along the interstate, which is next on the agenda. In addition, enhancements are scheduled for intersections at both US Route 221 and US Route 76, which will be receiving a fresh makeover. The existing granite signs, which have been around since the 1990s, will be more visible and inviting. This aims not only to provide clearer directions but also to give Laurens a welcoming touch for visitors arriving via the highways.

Park Signage Improvements

One of the pressing issues the city is addressing is the lack of signage in some parks, leading to lesser utilization of these beautiful outdoor areas. This is all about making sure the residents and visitors enjoy everything Laurens has to offer. Plus, other existing signs will also get a facelift, ensuring a seamless flow of information for all.

Budget-Friendly Updates

If you’re wondering about the costs involved, there’s no need to worry! These exciting updates won’t be a strain on taxpayers’ pockets. The funds are coming from the city’s hospitality funds, which are meant for tourism-related initiatives. Mayor Senn elaborated, “When it comes to making sure our guests see an eye-catching sign from the interstate, it’s a legitimate use of those funds.” With saved funds from community events also contributing, it seems everything has fallen into place quite nicely.

A Bright Future Ahead

Ultimately, Mayor Senn hopes these branding updates will foster a sense of pride among Laurens residents and create a strong sense of place within the city. As new signage and branding pop up around town, it’s a fantastic opportunity to appreciate the beautiful community we live in. Stay tuned for more exciting changes as we continue to watch Laurens grow and shine!