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Eggs Up Grill to Open New Location in Laurens, SC

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Breakfast dishes including omelet, sandwich, and burger at Eggs Up Grill

News Summary

Eggs Up Grill is set to open a new restaurant location at 112 Fleming Street in Laurens, South Carolina, offering a diverse menu of breakfast favorites. Known for its inviting atmosphere and commitment to quality, this new franchise will feature dishes like the Baja Chicken Omelet and Turkey Avocado BLT. Owner Daniel Fort, already successful with another location in Hendersonville, NC, is leading the expansion as Eggs Up Grill aims to grow its presence across the southeastern United States.

Exciting News for Laurens, SC: Eggs Up Grill is On Its Way!

Residents of Laurens, South Carolina, get ready to wake up to something special! Eggs Up Grill is gearing up to open its latest location at 112 Fleming Street, just a hop and a skip away from where the popular Taste of Home restaurant used to be. If you haven’t tried this beloved breakfast franchise yet, you’re in for a treat!

A Menu That Will Make You Salivate

This new Eggs Up Grill location is set to serve up a medley of fan-favorite breakfast dishes. Picture yourself digging into the scrumptious Baja Chicken Omelet, savoring a delicious Turkey Avocado BLT, or taking a big bite of the mouthwatering Brunch Burger. With a menu that tantalizes your taste buds, it’s clear that this is one spot you won’t want to miss!

Stay Updated: The “Egg Counter”

For those of you who love a good bit of trivia, Eggs Up Grill serves their dishes with a fun twist! Each restaurant features an ‘egg counter’ that keeps track of the number of eggs served. It’s not just a culinary experience; it’s a live statistic that reflects the joy people get from delicious breakfast food.

Franchise Growth and Expansion

Overseeing this exciting new location is Daniel Fort, who already has one successful Eggs Up Grill under his belt in Hendersonville, North Carolina. This launch is part of a bigger trend as Eggs Up Grill continues its impressive growth journey across the southeastern United States, stretching all the way from Tennessee down to Texas. With a total of 91 open restaurants and plans to launch an additional 18-20 locations this year alone, the brand is clearly on a roll! Not stopping there, the franchise has over 100 more locations in development, making it a powerhouse in the breakfast game.

A Neighborhood Gathering Hub

What’s truly special about Eggs Up Grill is its commitment to being more than just a restaurant. They aim to create a warm and inviting atmosphere, perfect for neighbors to gather over hearty meals. The restaurant’s seasonal menu is filled with delightful options like banana pudding French toast and key lime pie pancakes, so there’s always something new to try!

Cheers to Breakfast!

And for those who like a little sparkle with their morning meal, Eggs Up Grill also offers a variety of drinks, including mimosas, which accounted for about three percent of overall sales. This addition is especially appreciated by first responders and hospital employees, making breakfast a joyful experience for everyone.

A Legacy of Quality

Eggs Up Grill was originally founded in 1997 in the charming town of Pawleys Island, South Carolina, and is now based in Spartanburg, SC. In 2018, the franchise was purchased by WJ Partners, with Ricky Richardson stepping up as the CEO, focusing on delivering high-quality, all-American breakfast foods that are accessible to everyone.

Ranked and Rising

The franchise has made waves in the industry, even being recognized as the No. 1 breakfast franchise by Entrepreneur Magazine’s Franchise 500! With a fantastic surge in customer growth and average restaurant sales—experiencing a remarkable 40% increase in annual unit volume since 2019—it’s no wonder they’re successfully expanding.

Support for Franchise Partners

To ensure continued success for its franchise partners, Eggs Up Grill has launched the Egg Yolk University, a new learning management system aimed at providing education and support. This commitment to teamwork shows that they not only care about growth but also about their franchise owners’ achievements.

Get Ready, Laurens! Breakfast Enthusiasts Unite!

With its grand opening just around the corner, the buzz around the new Eggs Up Grill location in Laurens is sure to bring excitement to breakfast lovers in the community. Mark your calendars and prepare your appetites because this is a breakfast experience you won’t want to miss!

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