December 31, 2024

Digital Advertising: A Landscape on the Rise

Real Internet Sales

Real Internet Sales is a digital marketing agency located in Columbia, South Carolina. We specialize in website design and development, SEO, social media management, online advertising, AI integration, and workflow automation. Our services also include affiliate marketing and digital strategy.

Real Internet Sales also offer specialized programming for real estate firms, using IDX and RETS feeds to automatically populate MLS properties on their websites for improved property listings and sales. We also work with clients in the restaurant, tourism, and e-commerce industries to enhance their digital presence and streamline operations.

News Summary

The digital advertising industry is projected to grow from $410.70 billion in 2024 to $1.19 trillion by 2033, reflecting an annual growth rate of 11.2%. Key company stocks include Thryv Holdings, The Trade Desk, and HubSpot, each showcasing strong revenue increases and exciting acquisitions, setting the stage for significant market evolution.

Digital Advertising: A Landscape on the Rise

The world of digital advertising is buzzing with activity, and the numbers are talking! It’s forecasted that the global digital marketing industry will skyrocket from $410.70 billion in 2024 to an astounding $1.19 trillion by 2033. That’s a growth rate of 11.2% annually, which certainly has marketing professionals and investors alike sitting up and taking notice.

Top Stocks to Keep an Eye On

With such rapid growth, there are several companies that are making strides in this ever-evolving landscape. Three names frequently popping up in recommendations are Thryv Holdings, Inc. (THRY), The Trade Desk, Inc. (TTD), and HubSpot, Inc. (HUBS). Let’s dive into what makes these companies stand out.

Thryv Holdings, Inc. (THRY)

First up is Thryv Holdings. This company is all about providing digital marketing solutions and cloud-based tools specifically tailored for small to medium-sized businesses. From customer relationship management (CRM) to SEO, digital advertising, and payment processing, THRY has its hands in a lot of pies.

Just on October 31, 2024, THRY completed an impressive cash acquisition of Infusion Software, Inc. (Keap) for $80 million. This move is set to enhance its software-as-a-service (SaaS) offerings, which could spell great things for its growth potential.

Results from their fiscal third quarter, ending September 30, 2024, showed promising numbers: THRY reported a revenue jump to $179.85 million and an adjusted gross profit of $116.84 million, a 5.6% year-over-year increase! Adjusted EBITDA of $19.62 million reflects a whopping 167.7% improvement compared to last year. Analysts are βullish, forecasting an exciting 97.9% year-over-year increase for their EPS and revenue of $183.02 million for Q4.

The Trade Desk, Inc. (TTD)

Next up is The Trade Desk, known for its cloud-based platform that helps clients manage their digital advertising campaigns. And guess what? After transitioning its incorporation from Delaware to Nevada just last month, the stakes are even higher for TTD shareholders!

In the third quarter of 2024, TTD reported a notable revenue increase of 27.3%, bringing in $628.02 million. The income from operations also saw a grand surge, soaring 187.9% year-over-year to reach $108.48 million. Looking ahead to Q4, TTD expects revenue to grow by 25.3% to $759.32 million, and EPS is anticipated to leap by 38.6% to $0.57. Over the past year, TTD’s stock has skyrocketed by 65.3%, closing at $121.67.

HubSpot, Inc. (HUBS)

Last but certainly not least is HubSpot. This company excels in offering a cloud-based CRM platform that provides tools for everything from marketing and sales to customer service and operations, particularly focusing on the mid-market B2B space.

On October 30, 2024, HUBS made waves by acquiring Cacheflow, which further strengthens their Commerce Hub offerings. In their Q3 report for 2024, they celebrated a 20.1% year-over-year revenue increase reaching $669.72 million. Non-GAAP operating income came in at $125.21 million, reflecting a 35.9% increase compared to last year. For Q4 2024, HUBS anticipates revenue growth reaching $673.96 million (up 15.8% year-over-year) and expects EPS to grow by 24.8% to $2.20.

The Outlook Ahead

As we look toward the future of digital marketing, it’s hard not to feel the excitement in the air. With stocks like Thryv Holdings, The Trade Desk, and HubSpot showing impressive growth trends, there’s plenty for investors and businesses to keep their eye on. The digital advertising space is evolving rapidly, and those ready to leverage these shifts may find themselves reeling in significant rewards!